About Us

Novalis Innovative Flooring is an industry leader in the designing and manufacturing of sustainable and innovative Luxury Vinyl Tile (LVT). With over 30 years of experience, we continue to develop designs and products that set the global benchmark in LVT quality and performance.

Established in 1984, Novalis has grown worldwide with sales offices and distribution partners in North America, Europe, Asia Pacific, and Africa. Novalis continues to be a private, family-owned company.

Our Vision


An international specialist in luxury vinyl flooring for more than 30 years, Novalis Innovative Flooring designs flooring with style, quality and innovation in mind. Our team of talented designers takes cues from nature, architectural trends, high-fashion textiles and runways around the world to bring customers the most beautiful, versatile flooring in the industry.



A family-owned and operated business, Novalis got its start in the 1980s when it became the first manufacturer to ship luxury vinyl flooring to the United States from China. Thanks to a history filled with revolutionary product innovation, Novalis flooring is now sold in over 50 countries across six continents in a variety of award-winning commercial spaces and homes. We continue to take pride in our ability to utilize cutting-edge technologies to deliver world-class products to our customers around the globe.



As an industry leader, we take seriously our commitment to keeping people healthy and the earth habitable. Long before sustainability was a key focus in our industry, Novalis founder Dr. Z.L. Wu sought to create a durable, versatile flooring option and began the research and development of sustainable luxury vinyl tile. Today, environmental responsibility remains a cornerstone of our business.

Our Locations

Novalis Locations

Brief History

Brief History of Novalis

Our Brands

AVA Logo

AVA brings unsurpassed quality in its aesthetic design and manufacturing for the commercial market.

DuraDecor logo

DuraDecor, available at The Home Depot, is improving home improvement with our peel-and-stick planks. Our products are made for DIY’ers and weekend warriors, so you can transform your space in an afternoon — no experience or contractor required.

Novafloor Logo

NovaFloor by Novalis Innovative Flooring is the most complete line of luxury vinyl flooring for today’s home.

ProCore logo

ProCore floors, available at Lowe’s Home Improvement stores, are the beautiful, durable, easy-to-install, low maintenance solution for your busy household.

Memberships and Associations

Novalis® proudly supports and actively participates in these organizations that uphold the highest standards in the floor covering and building industries.

  • Deutsche Gesellschaft für Nachhaltiges Bauen (DGNB)
  • Emissions In The Air A+ (France)
  • US Green Building Council (USGBC)
  • Green Idea Green Action (GIGA)
  • Resilient Floor Covering Institute (RFCI)
  • World Floor Covering Association (WFCA)
  • Multilayer Modular Flooring Association (MMFA)
  • European Floor Covering Association (EUFCA)
  • North American Association of Floor Covering Distributors (NAFCD)
  • American Society for Testing and Material (ASTM)

Sustainability is a core value for Novalis, and that begins with environmentally conscious employees, is reflected in external communications of progress, and ends with the end users who value this commitment.

ASTM International Logo
Green Idea Green Action logo
Resilient Floor Covering Institute logo
Multilayer Modular Flooring Association logo
US Green Building Council Logo
Emissions In The Air Logo
World Floor Covering Association logo
European Floor Covering Association logo
Deutsche Gesellschaft für nachhaltiges Bauen logo
North American Association of Floor Covering Distributors